ifa laboratory new member of European Creative Business Network!

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ifa laboratory is a new member of the European Creative Business Network! This is good news as we believe it will make us prosper and grow. We also look forward to contribute; to exchange about the crucial role the creative industries play in other sectors and see how we can increase the cooperation with other sectors. #valueofculture #crosssector #ecosystem #betterworld #disruption #innovation


Did you do make a different choice today?

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…And the winner of “best source of creativity” category is….the artist!

Artist in suit

At ifa laboratory we know that artists are the source of creativity and thus a key of success for any business. Artists and designers are trained in creating from what they have, adapting their action and creation to new challenges and they are trained in having access to their inner self.

Creativity is important in telling stories, and the stories are important both internally and externally for a company, allowing you to create emotions so your key values and visions are transferred to, and impact, your teams, and/or your target groups.



Are you also this excited to try something new? child different
You should be. Trying something new and different is the only way to innovate.

The autumn has started and we are developing our services in order to offer you cutting edge possibilities for development and innovation in your teams.

Have a look around on the website. More is to come shortly but already now you can find out what orchestra conductor and change management expert Bartholomeus Van de Velde can do for your team.


New membership Network for Innovations in Culture and Creativity in Europe

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N.I.C.E. network

ifa laboratory happily announces the membership in the Network for Innovations in Culture and Creativity in Europe (NICE).
The network was set up in 2013 as a smart, cross-sector consortium of 15 cities, universities, agencies and prominent individuals from eight countries, under the lead of the european centre for creative economy (ecce) in Dortmund.
In 2017 the network consists of 30 partners from 13 countries and is steadily increasing. NICE is a non-profit initiative funded by the Ministry for Culture and Science of the State of North Rhine-Westphalia.
The network organises the annual NICE Award and exchange meetings to promote the spillover effects of the cultural and creative sectors for e.g. innovation, urban development and economic growth, as set out in the Europe 2020 strategy. NICE aims to raise awareness and thereby influence policy makers in the whole of Europe to support the cross-sector innovative potential of the cultural and creative sectors.

ifa laboratory at major events in May and June 2017

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EBS1 EBS banner

May and June were busy times for ifa laboratory director Johanna Suo who contributed to several large-scale events. First out was European Business Summit where a “meet the expert” session was held; “Art & Culture 3.0 a new meaning of strategy”. Thomas Antoine, secretary general for the Benelux Union, was a special guest. He answered questions on cultural diplomacy from his point of view. The audience at the full session could be inspired about creativity and cultural strategic relations as change makers for companies.

LUX TADA couple of days later the “Transatlantic Dialogue” at the University of Luxembourg took place. Johanna Suo spoke about ifa laboratory’s visions on how to do valuable and meaningful cultural diplomacy.





The major conference “Creating Transatlantic Networks through Culture and Creative industries” was held early June at Chapman University in Orange California. Johanna contributed on how cultural diplomacy should look like in order to benefit government, cultural actors and most importantly communities and citizens. Many experts contributed with presentations showing the force and impact of CCI on society and its development.

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