In January 2021 ifa laboratory director Johanna Suo was appointed Diplomatic World Institute Ambassador for Culture and External Relations & Development. On LinkedIn Johanna Suo said the following: “In this role I hope to further shed light on different aspects of the value of culture, its place in international relations, in innovation, cross sectoral collaboration, social impact, conflict prevention, the way it impacts us human beings, our lives and wellbeing. We are culture.”