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Did you do make a different choice today?

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…And the winner of “best source of creativity” category is….the artist!

Artist in suit

At ifa laboratory we know that artists are the source of creativity and thus a key of success for any business. Artists and designers are trained in creating from what they have, adapting their action and creation to new challenges and they are trained in having access to their inner self.

Creativity is important in telling stories, and the stories are important both internally and externally for a company, allowing you to create emotions so your key values and visions are transferred to, and impact, your teams, and/or your target groups.



Are you also this excited to try something new? child different
You should be. Trying something new and different is the only way to innovate.

The autumn has started and we are developing our services in order to offer you cutting edge possibilities for development and innovation in your teams.

Have a look around on the website. More is to come shortly but already now you can find out what orchestra conductor and change management expert Bartholomeus Van de Velde can do for your team.


New membership Network for Innovations in Culture and Creativity in Europe

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N.I.C.E. network

ifa laboratory happily announces the membership in the Network for Innovations in Culture and Creativity in Europe (NICE).
The network was set up in 2013 as a smart, cross-sector consortium of 15 cities, universities, agencies and prominent individuals from eight countries, under the lead of the european centre for creative economy (ecce) in Dortmund.
In 2017 the network consists of 30 partners from 13 countries and is steadily increasing. NICE is a non-profit initiative funded by the Ministry for Culture and Science of the State of North Rhine-Westphalia.
The network organises the annual NICE Award and exchange meetings to promote the spillover effects of the cultural and creative sectors for e.g. innovation, urban development and economic growth, as set out in the Europe 2020 strategy. NICE aims to raise awareness and thereby influence policy makers in the whole of Europe to support the cross-sector innovative potential of the cultural and creative sectors.

ifa laboratory at major events in May and June 2017

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EBS1 EBS banner

May and June were busy times for ifa laboratory director Johanna Suo who contributed to several large-scale events. First out was European Business Summit where a “meet the expert” session was held; “Art & Culture 3.0 a new meaning of strategy”. Thomas Antoine, secretary general for the Benelux Union, was a special guest. He answered questions on cultural diplomacy from his point of view. The audience at the full session could be inspired about creativity and cultural strategic relations as change makers for companies.

LUX TADA couple of days later the “Transatlantic Dialogue” at the University of Luxembourg took place. Johanna Suo spoke about ifa laboratory’s visions on how to do valuable and meaningful cultural diplomacy.





The major conference “Creating Transatlantic Networks through Culture and Creative industries” was held early June at Chapman University in Orange California. Johanna contributed on how cultural diplomacy should look like in order to benefit government, cultural actors and most importantly communities and citizens. Many experts contributed with presentations showing the force and impact of CCI on society and its development.

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Virtual reality creative team-building 29 May showcase

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Virtual Reality Creative Team-building Showcase 
29 May 2017 | 2- 7 pm
Rue des Renards 1a, 1000 Brussels

Join us for an immersive trip!

google tilt brush equip

ifa laboratory and Poolpio collaborate in order to offer creative and cutting edge possibilities for companies, organisations and governmental bodies to develop their organisation and their teams.

“We will all have superpowers. Because in virtual reality you can be anyone, you can go anywhere, and you can create anything…it’s going to be the next mass medium.”  Rikard Steiber HTC

We invite you to a showcase on creative team-building and organisational development with virtual reality.

Virtual reality creative team-building allows your teams to
– work creatively on important topics together even from different locations
– work in a very innovative way (having technology, creation, immersion and experience at the core)
– get the total virtual reality immersion experience linked to any team-cooperation, team-merge, cohesion-building among teams at different locations. Work on any project, issue or topic you like.


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Get the benefits of creative team-buildings

Creativity plays an important part for companies but the context has to be created in order to work on it in a concrete way. Team-building is a great opportunity. 

The Adobe state of create study is just one of many studies and voices showing essential facts about the importance of creativity for any company or organisation. State of Create shows that creative teams have 1.5 times higher chance of being leaders of their sectors less creative ones. 

Artistic disciplines, technology and team-coach commitment make our service unique. ifa laboratory’s creative team-buildings can help you in unleashing your team’s creativity; inspire to practice your inventiveness, improve natural cooperation, individual and collective negotiation, and finding new ways of seeing and doing the daily job.  

Schedule for 29 May

  • Try the virtual reality experience
  • See 3D printed examples of works created by artist Jérôme Désert with Tilt Brush by Google in virtual reality
  • Meet coach Peter Musschoot
  • Meet a couple of artists on our team for creative team-building
  • Meet ifa laboratory and Poolpio teams

Confirm your presence today by sending us an e-mail!
And if you cannot make it, we’ll come to you. You will be able to follow the event live and in 360° from anywhere, just join us following this link : 360° Live stream on Youtube

Looking forward to meeting you,
Johanna Suo and Kevin Hauzeur on behalf of ifa laboratory and Poolpio

In partnership with Unic 3D

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